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CENTRAL DO BOI

System and Application designed to integrate livestock producers with potential clients.

DIGITAL PRODUCT DESIGN

Central do Boi

System and Application designed to integrate livestock producers with potential clients.

UX research: Applied attitudinal and behavioral interviews throughout A/B test, qualitative and quantitative interviews in multiples steps of the design thinking process. Contextual interview focussed on the observation of persona using the product.
Brand Design: New brand and design guidelines created.
UX / UI: Project focussed on the created personas, interface with easy understanding and direct use.
Product Design: Application created and prototyped, tested with the same people of the UX research.