CENTRAL DO BOI

Central do Boi

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System and Application designed to integrate livestock producers with potential clients.

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UX research: Applied attitudinal and behavioral interviews throughout A/B test, qualitative and quantitative interviews in multiples steps of the design thinking process. Contextual interview focussed on the observation of persona using the product.
Brand Design: New brand and design guidelines created.
UX / UI: Project focussed on the created personas, interface with easy understanding and direct use.
Product Design: Application created and prototyped, tested with the same people of the UX research.